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Buyology: Truth and Lies About Why We Buy by Lindstrom Martin

epub |eng | 2008-10-21 | Author:Lindstrom, Martin [Lindstrom, Martin]

NOW YOU MIGHT be thinking, this is all well and good, but is there scientific proof that brands have a great deal in common with spirituality and religion? That’s what ...

( Category: Research April 12,2016 )

Butterfly Economics by Paul Ormerod

epub, mobi |eng | 2012-05-15 | Author:Paul Ormerod [Ormerod, Paul]

FIGURE 7.1 Change in average GDP growth and profit share: OECD economies, 1974–95 on 1960–73 The interpretation is as follows. Japan is marked on the chart in the lower left-hand ...

( Category: Theory April 3,2016 )

Small Data by Martin Lindstrom

epub |eng | 2016-01-07 | Author:Martin Lindstrom

Chapter 6 The Case of the Missing Hand Cream How Selfies Smoothed the Way for an In-Store Fashion Revolution As far as products and brands are concerned, the world is ...

( Category: Research March 14,2016 )

Scroogenomics: Why You Shouldn't Buy Presents for the Holidays by Joel Waldfogel

mobi, pdf |eng | 2009-10-04 | Author:Joel Waldfogel

Is Yuletide Borrowing Bad? Many normal people would view Yuletide borrowing dimly, as yet another example of profligate American consumers living beyond their means. Because, of course, Americans do live ...

( Category: Christmas March 2,2016 )

The Power of Fifty Bits by Bob Nease

epub, mobi |eng | 2015-11-13 | Author:Bob Nease

CUES FOR THE CLUELESS, CLUES FOR THE CUE-LESS You don’t have to take over a grocery store to make use of the “get in the flow” strategy. If you’ve ever ...

( Category: Marketing February 8,2016 )

Analyzing Strategic Behavior in Business and Economics by Webster Thomas J.;

epub |eng | 2014-01-30 | Author:Webster, Thomas J.; [Webster, Thomas J.]

Solution From condition (15.12), the equilibrium strategy profile from double marginalization is (15.19) From Eq. (15.6), the firm’s total profit from this strategy profile is (15.20) From condition (15.16), the ...

( Category: Strategic Planning January 31,2016 )

Cool : How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World (9781429944182) by Quartz Steven; Asp Anette

epub |eng | | Author:Quartz, Steven; Asp, Anette

Divergence and Its Discontents Although diversifying lifestyles is a potential way to confront the Status Dilemma, there are at least two main forces opposing it. First, adherents of existing lifestyles ...

( Category: Cognitive Psychology January 18,2016 )

The Smarter Screen by Shlomo Benartzi

epub |eng | 2015-09-16 | Author:Shlomo Benartzi

THE UPSIDE OF HARD Why does disfluency lead to more learning? Oppenheimer refers to the ugly fonts as a “desirable difficulty,” noting that multiple studies have shown that increasing disfluency ...

( Category: Marketing January 13,2016 )

Decoding the New Consumer Mind by Kit Yarrow

epub, mobi |eng | 2014-03-15 | Author:Kit Yarrow

Edgy and Anxious Anxiety, the cousin of stress, is the self on high alert. Like stress, a little bit of anxiety serves a purpose. It heightens our senses, prepares us ...

( Category: Retailing December 14,2015 )

The Wisdom of Crowds by James Surowiecki

epub, pdf |eng | 2005-08-15 | Author:James Surowiecki

III One reason coordination on the highway is so difficult is the diversity of the drivers. As we’ve seen, diversity is essential to much good decision making. But diversity can ...

( Category: General December 9,2015 )

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by Colin Strong

epub, mobi |eng | 2015-03-02 | Author:Colin Strong [Strong, Colin]

So it is clear that we are in a position where we have imperfect information and limited computational capabilities in the context of a world where the different options are ...

( Category: Research December 9,2015 )

The Effortless Experience by Matthew Dixon

epub |eng | 2013-08-22 | Author:Matthew Dixon

Personality-Based Issue Resolution What if, instead of constantly striving for absolute consistency in the way live customer interactions are handled, a rep could create a more customized approach to service? ...

( Category: Direct December 5,2015 )

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun (Wiley Finance) by Erwan Rambourg

epub |eng | 2014-07-29 | Author:Erwan Rambourg [Rambourg, Erwan]

The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury Abroad There are many reasons Chinese consumers purchase luxury goods abroad rather than at home. Most observers believe they do so mostly ...

( Category: Consumer Behavior October 11,2015 )

Ask. by Levesque Ryan

epub |eng | 2015-04-20 | Author:Levesque, Ryan

COLUMN U: SMIQ (SINGLE MOST IMPORTANT QUESTION) Between Column A and Column U, I’ve “hidden” all the data we won’t be using (e.g., Session ID, IP Address) to simplify what ...

( Category: Web Marketing September 5,2015 )

The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep

epub, pdf |eng | 2010-08-09 | Author:A. K. Pradeep [Pradeep, A. K.]

P1: OTA/XYZ P2: ABC c12 JWBT296-Pradeep June 7, 2010 7:12 Printer Name: Courier Westford, Westford, MA The Buying Brain and Brands 129 Figure 12.1 The Brand Essence Framework Core and ...

( Category: Consumer Behavior June 13,2015 )

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